BLOOM: Downtown Winnsboro springs to life with immersive floral art experience

BLOOM, an immersive floral art experience and exhibit, springs to life again in the charming and culturally rich East Texas town of Winnsboro. Now in its third year, the event invites visitors to celebrate the season with art, music and nature-inspired delights from Saturday, April 5 through Saturday, April 26. Everything unfolds on The Bowery in Winnsboro’s historic downtown Cultural Arts District, allowing guests to bask in the spring sunshine as they explore art and culture among the town’s storied streets. 

 This year’s BLOOM offers a bouquet of experiences throughout April:

• The BLOOM Art Exhibition,hosted by Winnsboro Center for the Arts (WCA), will feature an exquisite collection of floral and spring-themed artwork, including still life paintings, photography, sculptures and mixed media pieces by approximately 30 regional artists. The gallery is open Wednesday through Saturday each week, and admission is FREE. 
• Tournament of Windows is a dazzling showcase of floral-inspired storefronts. Winnsboro’s downtown streets transform into an art gallery as local businesses partner with artists to craft breathtaking floral displays in shop windows, turning the town into a vibrant spring spectacle. Visitors are encouraged to vote for their favorites (April 5-12) and can pick up a Tournament of Windowspacket at WCA for just $5. Each packet includes voting instructions; a map of participating shops and restaurants; a raffle ticket for a BLOOM gift basket; a package of East Texas flower seeds; and exclusive store and restaurant coupons. 
• Live Music & Art Walkswill bring the streets to life on April 5, 12 and 26 with street musicians and curated Art Walks, both FREE, that guide visitors through downtown’s vibrant cultural spaces.
• A Farmers Market each Saturday morning in April lets guests savor spring flavors and colors with local produce, handmade crafts and fresh cut flowers.  
• Restaurants and eateries will offer limited-time, spring-inspired menu items throughout BLOOM.
• On April 12, WCA’s Bowery will host a live concert with John Fullbright. Tickets start at $45. 
• BLOOM culminates on April 26with Through the Looking Glass, an Alice in Wonderland-inspiredartist reception at WCA. Guests will enjoy a buffet, mocktails, a wine pull and a silent art auction featuring exhibited works by local and regional artists. Tickets for this event are $25

A Vision in Full Bloom

BLOOM was created by Dallas/Winnsboro artist Chris Brown, an East Texas native recognized as Best Floral Designer by D Magazine in 2003. Brown, co-owner of downtown Winnsboro’s Modern Country Living, an art gallery and boutique, envisioned BLOOM as a way to unite art and nature.

“BLOOM celebrates renewal, creativity and the beauty of the changing seasons,” said Brown. “And Winnsboro, with its rolling hills, pine forests and thriving Cultural Arts District, provides the perfect setting for this artistic awakening.” 

“We are proud of our town’s reputation as a flourishing arts destination,” said Mary White, acting executive director of WCA. “This event is just one of many offered throughout the year by WCA that brings our community together, celebrates creative expression and supports Texas artists.”

Winnsboro Center for the Arts (WCA) plays a key role in bringing cultural programming, exhibitions and entertainment to Winnsboro and East Texas. WCA is supported in part by a grant from the Texas Commission on the Arts and the National Endowment for the Arts. Winnsboro’s Cultural Arts District is recognized by the Texas Commission on the Arts for its vibrant arts scene. Winnsboro is also recognized by the National Trust for Historic Preservation as part of the Texas Main Street Program for its successful downtown revitalization. 

For updated schedules, artist announcements, ticket purchases and additional details, visit the BLOOM page on the WCA website. 

ABOUT WINNSBORO CENTER FOR THE ARTS: Winnsboro Center for the Arts is a 501(c)(3) nonprofit organization located in Winnsboro, Texas. As a multi-disciplinary arts center, it serves communities throughout Northeast Texas, engaging people in educational programming, cultural experiences, and entertainment. All scheduled programs are subject to change.